Jender operates to unlock the potential of diesel generator manufacturers in Turkey in global markets, strengthen the perception of the Turkish brand, and position these manufacturers as more effective players. The generator manufacturers in Turkey boast a vast production network with over 20 main producers, more than 100 local manufacturers, and over 100 local businesses. Supported by more than 1,000 suppliers providing key components and equipment, these manufacturers have established a significant presence in the global market by exporting to 145 countries. With a market share of 800 million USD, Turkish generator manufacturers hold 5.7% of the global market and account for 24% of Turkey's total exports.
Jender's strategies focus on closely monitoring the generator market to provide operational ease to manufacturers, analyzing market opportunities and global competition, keeping track of market and production standards, developing and implementing marketing strategies to meet Turkey's export goals, delivering Turkey's production power to target markets with the right messages, and making Turkish-standard production globally accepted. Jender offers a wide range of products with generators from 1-3,000 kVA and develops both standard and customized turnkey projects for the sector. Its members provide quality standard-compliant and durable products while focusing on meeting the needs of their members through global partnerships.
The advantages offered by Jender include proximity to potential markets, a strong workforce and supply network (with over 20,000 employees), market adaptability, quality products, and optimal pricing. In Turkey's generator exports, a global import value of 9,395,006 USD and an export value of 483,669 USD were achieved in 2022. Jender's product range varies widely from generator sets with output power <= 75 kVA to generator sets with output power > 375 kVA. Turkey's share in the global market and export performance is continuously increasing with the collaboration of manufacturers and suppliers.
Written by; Ergün Yılmaz